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Large group of dancers onstage


A number of Indian artists hand-painted movie billboards and posters. M. F. Husain painted film posters early in his career; human labour was found to be cheaper than printing and distributing publicity material. Most of the large, ubiquitous billboards in India's major cities are now created with computer-printed vinyl. Old hand-painted posters, once considered ephemera, are collectible folk art.

Releasing film music, or music videos, before a film's release may be considered a form of advertising. A popular tune is believed to help attract audiences. Bollywood publicists use the Internet as a venue for advertising. Most bigger-budget films have a websites on which audiences can view trailers, stills and information on the story, cast, and crew. Bollywood is also used to advertise other products. Product placement, used in Hollywood, is also common in Bollywood.

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